keyword selection strategy News

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

12/29/2025 Logistics Industry Insights

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights

Scientific Warehouse Selection The Key to Successful Warehouse Management

This article explores the key principles and considerations in the warehouse selection process for businesses. It covers aspects such as defining business requirements, accessibility, facility inspections, on-site management, scalability, and cost assessment. The aim is to assist companies in making informed warehouse selections to achieve efficient operations.

11/30/-0001 Warehousing

Douyin Shops Guide Niche Product Selection for Ecommerce Success

This article reveals the blue ocean product selection strategy for TikTok Shop. By identifying scarce products on the platform, creating or associating similar products, and submitting them, you can enjoy the benefits of the blue ocean opportunity. It details how to use TikTok Shop tools to find blue ocean opportunities, interpret clue card information, improve approval rates, and perform data analysis. This guide helps beginners get started quickly and achieve explosive sales in their shops.

12/29/2025 Logistics Industry Insights

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.